Today, the market is filled with too many channels, too many distractions and noise, so marketers are finding new methods on how to catch the attention of their potential clients. So marketers are trying to develop new methods how to advertise, and yet cannot be sure of what kind of strategy would work.
Providing potential clients and customers on what they want is the solution, according to experts in marketing. Customers of today are searching for answers to their questions, looking for ways to make their lives better, what thing or someone would inspire them, and so on. If you are the brand that provide these things to your potential customers would become successful.
Instead of sending out self-serving messages based on a shotgun and interruptive method, smart marketers would create contents that answers the desires and specific needs of their target market. This kind of marketing is termed as inbound marketing where the method attracts potential clients, engages and delights them, and prompting them not only to purchase but also to share information to their families, colleagues and friends. It is described as an organic method of marketing that is self-sustaining and can carry on as time goes by. It is different from outbound marketing since it does not need to disturb your potential customers, but instead, it addresses their needs and desires, thereby building trusts and make them more responsive to the product or service.
The marketing and sales team in the inbound marketing methodology are made to work together to serve a common goal. Imagine the marketing team to focus on attracting potential customers at the point of interest, while the sales team converts those leads by engagement, and the customer service would delight the customers as purchases are done. The end result of this system would have the business happy customers who are excited to share their experiences with friends, families and colleagues.
Be informed that there is a sales and marketing software platform that made inbound marketing popular. Based on a flywheel model, this platform has three stages such as attract, engage and delight. To attract is the stage where potential customers will encounter your content and make a first interaction with the company. It is the focus at this stage to provide value to the potential customer.
During the engage stage, you will interact with your prospects and make them interested to become your customers. It is the focus at this to make purchasing as convenient as possible by removing obstacles during the journey of the buyer or customer.
The focus in the delight stage is on the generation of happiness for your clients, thsu making their lives simpler and have solutions to their concerns.