Reputation refers to your status or the opinions people have on you or how your customers define your character. A good reputation in online businesses keeps your traffic high as compared to a bad or a negative reputation which makes your page dormant with no traffic.
Pay-per-click or PPC is an online business where the host site allow other pages to market and advertise their services on them and get paid once the users click on that page which now directs them to a different page. The host sites get paid according to how heavy the traffic is on that page when there is high traffic the host makes more money. Due to the heavy traffic on Facebook and Google most websites use them as their host sites to advertise their services.
The Following are some of the ways you can use PPC to manage your reputation online.
Ensure that you use the right and correct keywords that describe your services that you offer online. The most straightforward way a user can access information from the internet is by searching on the keywords of what they are looking for. Ensure that you use a keyword that describes the services your users will get once they open the page to keep a good reputation.
Find ways to enhance the appearance of the advert since a more pleasing advert will attract more users You should organize the Ad in a way that the users are able to access the information they are looking for with ease. Funny images and video clips are an excellent way to increase traffic on your page since users tend to click more on images and video clips.
Search Engine Optimization simply SEO allows your site to appear on different search engines.
You’re your site to appear on search engines ensure that you have high quality content and make popular your websites, this helps to improve your reputation if you have your site on the search engines. Update your site regularly to add more content and increase its quality to ensure that users will get back for more content. Allow users to comment or give their opinions on your page to increase on your ranking.
If you are sure that you have a great and quality content on your page and that you will be able to handle high traffic, you can approach best and known bloggers too and request them to talk about you on their page; this will help increase traffic on your page and good reputation .